Reasons Raising the Minimum Wage Can Hurt the Economy

Reasons Raising the Minimum Wage Can Hurt the Economy According to the left, raising the minimum wage and providing a fair wage is the best way to eliminate poverty and address income inequality. But doing so has consequences far beyond an employee simply getting a raise on their paycheck one day and thats the end of it. Weve already seen the consequences of the poorly thought out, expensive, and lousily executed Obamacare laws and drastically raising the minimum wage the way liberals are proposing could lead to equally unfortunate outcomes for the very people the law is supposed to help. 1. Attempting to artificially raise incomes through a minimum wage increase is more about electoral politics than it is about actually helping people achieve the American Dream. Indeed, when polled people regularly support such a raise, because who would oppose people making more money? But economics realities are more than what sounds nice, and everyone would be better off by supporting true pro-growth policies that open up opportunities for everyone willing to work for the American Dream, rather than expect it be handed to them. Artificial wage increases can set the economy back while not even finding true relief for those the increase are intended to help. 2. If the goal is to lift people out of poverty, this will not do that. Figure that a huge chunk of minimum wage jobs are part-time, and the number of part-time jobs as a percentage of the workforce are only increasing already because of Obamacare. How many people would rather make $8.50 an hour and work 40 hours a week with a company-sponsored insurance plan over making $10 an hour with hours cut back to 28 per week and left to shop at an Obamacare exchange for excessive and costly insurance they might not need? (And even if the plans are cheap because of subsidies, the Obamacare deductibles are probably out of reach for these people anyway.) 3. Do this math equation: Obamacare Higher Wages for Unskilled Labor - Cost to Replace Said Worker with a Machine Adios jobs. The high costs of Obamacare plus increased wages (which also means higher payroll taxes paid by the employer) makes it more attractive to replace low-skilled jobs with machines. Self-service food-ordering machines are already being implemented in many restaurants nationwide. 4. Minimum wage jobs are typically low-skill or entry level jobs. If the costs to fill low-skill positions become to high, consolidation can occur and businesses are likely to replace two or three employees with one employee who excels and can do multiple jobs quicker. In other words, it would probably be more attractive to hire an ambitious and talented self-starter at $18 an hour to replace 2-3 less ambitious or inefficient employees making $10 an hour each. A business could even pay the one employee some solid over-time and still be ahead in the end. The more an employee is paid, the more is expected of them. Making jobs artificially more expensive also makes employees with less skill or who are new to the workforce more expendable. And these are the people the new laws are intended to help. 5. Believe it or not, the money needed to pay these employees has to come from somewhere. Retailers - who probably employ the greatest percentage or minimum wage earners - would simply be forced to raise the price of goods and services. So even if someone makes an extra $28 bucks a week, how much more are the same workers going to have to pay for food, gas, or clothing to make up for increased labor costs? 6. Different states have different economies and the cost of living in New York is different than the cost of living in Texas. It simply does not make sense to have a one-size plan for completely different economies. This is why, of course, conservatives believe in federalism and believe that Alabamans have the right to live how they want to and Vermonters have the right to live how they want to. Nationally centralized policies rarely work when their are so many factors in play. 7. Many small businesses already struggle to survive with the current burdensome regulations offered up by the federal government. Many rely on part-time help from high-schoolers to scoop ice cream, work the car wash, or deliver flowers. Small businesses are already at a disadvantage as they typically have higher overhead costs and must make more margin on products sold just to survive. This would only make it more difficult for them to succeed. 8. The minimum wage is seemingly raised every few years, and its never enough in the long run. After all, a minimum wage at $10 is still a minimum wage. And if higher labor costs cause the price of everything to go up anyway, the power of the dollar is merely weakened and no progress has been made. Which brings us back to our first point: The American economy needs true economic growth that enables people to succeed, not a policy based on a bumper-sticker slogan that offers a temporary feel-good fix that will be just as worthless and new minimum wage increase demands roll around. 9. Higher paid employees will want raises equal to those of the minimum wage employees. If people at the bottom of the pay chain get a 20% raise, everyone who makes more than that will also expect - and perhaps rightly so - a 20% raise as well. Imagine having worked in a job for a few years and earned increases only to have some guy hired at the same rate on day one because the government says so. Now businesses either pay all of their employees more or enjoy a disgruntled workforce. In the end, minimum wage increases go beyond increasing labor costs for just the targeted group. 10. This is where the harsh reality sets in: Minimum wage jobs are not intended to enable people to raise a family of five on. They simply arent. Yes, there are circumstances where people are forced to take jobs at minimum wage, perhaps more now than ever. But minimum wage jobs are designed for entry-level workers, kids in high school (who Id assume shouldnt have the need for $20K/yr jobs), or those looking to add a little extra money through a second job. The point is to move up from there into intermediate jobs, and with enough hard work a very well-paying job. Thats pretty much the point of a minimum wage job, and the point is not to support families. Its nice to say that a full week of work means everyone who does so gets a house, SUV, and an iPhone (and how many struggling minimum wage workers have the last one?), but the reality is that is not what those jobs are intended for. The problem with the lefts over-simplified solution to the economy is that the more expensive these jo bs get, the more likely those that need them will be able to get them. And how does that help anyone?

Promotion Mix To Create An IMC Campaign Marketing Essay Essays

Promotion Mix To Create An IMC Campaign Marketing Essay Essays Promotion Mix To Create An IMC Campaign Marketing Essay Paper Promotion Mix To Create An IMC Campaign Marketing Essay Paper As defined by the American Association of Advertising Agencies, integrated selling communications ( IMC ) is a construct of marketing communications be aftering that recognizes the added value of a comprehensive program ( Elliott, 2012, P:491 ) . Companies that sell merchandises or services use some or all of the constituents of a selling and communications mix, besides called a promotional mix. These include advertisement, personal gross revenues, gross revenues publicities, public dealingss and direct selling. Most national trade names use all parts of the mix, each in proportion to the demands of the merchandise. Cereal shapers, for illustration, concentrate most attempts and money on advertisement and gross revenues publicities, such as vouchers. Other merchandises call for different mix ratios, with some mix constituents wholly eschewed. In add-on to these cardinal promotional tools, the seller can besides utilize other techniques, such as exhibitions and merchandise arrangement in films, vocals or picture games, which have been turning in popularity in recent old ages. Before continuing any farther, nevertheless, it is of import to emphasize that promotional mix determinations should non be made in isolation. As we saw with pricing, all facets of the selling mix demand to be blended together carefully. The promotional mix used must be aligned with the determinations made with respect to merchandise, pricing and distribution, in order to pass on benefits to a mark market. But for a soft-drinks shaper like Pepsi, IMC can besides be used can be used to make more communicating impact, e.g. Ad can be combined with gross revenues publicities and a small spot of public dealingss such as sponsorship/events. From the facts of the instance survey, Pepsi used a new attack in its selling communicating. Pepsi holds the figure one, 3rd and 4th place among music, overall place among all companies, and amusement channels. It gives a important part on the music channels with 12.81 % portion of coverage and holds the first place in that class. It has the 3rd place on the whole Television media with overall 4.29 % portion of coverage, the effectivity of which is reported in decrease by research workers ( Kotler A ; Keller 2006, p.576 ) . Similarly, it comes at figure 4th on amusement channels. Overall, these new media win the trust of consumers by linking with them at a deeper degree. Sellers are taking note of many different societal media chances and get downing to implement new societal enterprises at a higher rate than of all time before. Social media selling and the concerns that utilize it have become more sophisticated. Q2. How efficaciously has Pepsi integrated digital and traditional media for the publicity of their merchandises? Provide examples of digital media used. Nowadays 1000000s of consumers converse on a day-to-day footing in on-line communities, treatment forums, web logs and societal webs. They turn to the Internet to portion sentiments, advice, grudges and recommendations. It has been said that traditional media is losing its face value and that the Internet is a craze and digital merely applies to the millenary coevals. While that may look true, if you want to remain on the advanced cusp for your concern, utilize both traditional and internet media selling and here are some grounds why: 1. On-line conversations can power or deflate a company s trade name. Do you hold a presence? 2. Discover specific issues that are being discussed around your company, trade name or organisation and make feedback to these issues. 3. There may be events, tendencies and issues that may be act uponing industry and trade name bombilation. 4. Measure how your online and offline selling runs resonate with consumers. 5. Leverage viva-voce to drive trade name credibleness, and finally gross revenues if you use face-to-face selling, Internet Marketing, Search Engine Optimization Strategy, and Social Media Strategy right. Peoples are more likely to pass on through both viva-voce and societal media when they are engaged with the merchandise, service, or thought. This battle may come of course for protagonists of causes, political campaigners, and voguish new technological merchandises. However, it can besides be creatively stimulated for merchandises and services which generate less psychological engagement of clients. For illustration, Pepsi ( 2008 ) uses its Pepsi Stuff online client trueness plan to prosecute consumers by enabling them to deliver points for MP3 downloads, telecasting show downloads, Cadmiums, DVDs, electronics, and dress. Political campaign participants are besides allowed to take part in sweepstakes drawings for larger awards, such as place theatre systems and trip giveaways. Coca Cola ( 2008 ) has a similar run entitled My Coke Rewards. Harmonizing to Nielson research, Television users watch more than of all time before ( an norm of 127 hour, 15 min per month ) and these users are passing 9 % more clip utilizing the Internet ( 26 hour, 26 min per month ) from last twelvemonth. Approximately 220 million Americans have Internet entree at place and/or work with a turning figure utilizing the Internet for research and societal media. Knowing this research, traditional media entertains and communicates to a mass audience whereas digital media entertains, communicates with, and engages the person. The benefits of digital media can be extremely mensurable and sellers can frequently see a direct consequence in the signifier of improved gross revenues in add-on to set uping a direct nexus with the consumer. This can besides be cost effectual. However, the booby traps of digital selling can be that the medium is new, invariably altering and germinating with consequences that vary. You frequently acquire what you ask for! Digital media is known as digitized content ( text, artworks, sound and picture ) that can be transmitted over the Internet. While digital media ingestion such as chirrup, facebook, youtube etc have increased enormously, Pepsi can non disregard consumers who still rely on traditional media for their enlightening and amusement demands, as a consequence, 2/3 of their advertisement budget is still dedicated to traditional media. Sellers must strike a good balance between utilizing traditional and digital/social media and other promotional tools Q3. How might Pepsi step the effectivity of its new run? Provide examples. The most suited standards for measuring the effectivity of advertisement, depends on a figure variables, such as the advertisement ends, the type of media used, the cost of rating, the value that the concern or advertisement bureau topographic points on rating steps, the degree of preciseness and dependability required, who the rating is for and the budget. It is hard to accurately mensurate the effectivity of a peculiar advertizement, because it is affected by such things as the sum and type of anterior advertisement The best measuring of a run s effectivity is its ability to run into its aims. From the instance survey, Pepsi s aims could be: Attract more rival s users ( such as Coca-Cola ) Increase gross revenues volume Hold present Customers Create trade name consciousness To project a rejuvenated image for Pepsi as a socially responsible corporation To alter consumer attitudes from impersonal or unfavorable ( it is a soft drink after all ) to positive To utilize newer, digital media to prosecute in bipartisan communicating with their customers/public. To pass on its new image via it new packaging By and large, Pepsi could utilize the followers to mensurate the run s effectivity: Stimulate an addition in gross revenues Remind clients of the being of a merchandise Inform clients Construct a trade name image Build client trueness and relationship Change client attitudes Sellers recognize that in the modern universe of selling there are many different chances and methods for reaching current and prospective clients to supply them with information about a company and/or trade names. The challenge is to understand how to utilize the assorted IMC tools to do such contacts and present the stigmatization message efficaciously and expeditiously. A successful IMC plan requires that sellers find the right combination of communicating tools and techniques, define their function and the extent to which they can or should be used, and organize their usage. To carry through this, the individuals responsible for the company s communicating attempts must hold an apprehension of the IMC tools that are available and the ways they can be used.

Basic Tissue Processing for Routine Light Microscopy Assignment

Basic Tissue Processing for Routine Light Microscopy - Assignment Example hnique as the tissues are fixed by cross linkages formed by proteins and the cross links does not harm the protein structure and the standard solution is 10% neutral buffered formalin. Glutaraldehyde is also used for fixation and the standard solution is 2% buffered glutaraldehyde. This causes deformations in protein structure and penetrates very slowly but provides overall cytoplasmic and nuclear detail. Alcohols are usually not used for tissues as contain protein denaturants and cause brittleness. Oxidizing agents such as potassium permanganate is also not used frequently as they cross link proteins and cause extensive denaturation. There are number of factors which affect the fixation process such as buffering, penetration, temperature, volume, time interval and concentration of the solutions. Once the tissue has been fixed, they are processed into thin microscopic sections and embedded in paraffin. The technique of fixing tissues into paraffin is called tissue processing. There a re two main steps in the processing which is dehydration and clearing. ‘Dehydration’ is a process of removing water from the tissues as wet fixed tissues cannot be directly infiltrated with paraffin. This is done by mixing alcohol (70%, 95% to 100%) with formalin. Once the tissues are dehydrated, the next step consists of removal of dehydrant with the substance that will be miscible with the paraffin. The common clearing agent used for this step is xylene. The next step involved is that the tissues are finally infiltrated with the embedding agent paraffin. ‘Infiltration’ is a process of impregnating the tissues with the embedding medium. This processed can be automated for large amount of tissues are processed. Automation consists of an instrument that moves through the tissues on a preset time. This activity can also be done with the help of tissue processor by manually picking the tissues out of the cassette and pouring paraffin over them. This ‘emb edding’ process is very